Great people do not do different things. They do the same things differently. Well, this phrase is equally applicable to create websites as well. The basics of search engine optimization and social media integration are the same for everybody. The attitude and approach adopted by the webmasters makes all the difference. Let us look at some important differences between popular websites and those websites that fail to make an impression on search engines.
Always Changing, Improving And Evolving
Search engine optimization is a frustrating task primarily because it is always changing. In the beginning, stuffing the webpage with keywords was enough to improve your rankings. Then, Google started penalizing keyword spam and created the distinction between White Hat and other SEO techniques. The latest update by Google penalizes poor quality content. Judging the quality of content of your site through an algorithm may sound impossible. However, Google is making use of algorithms to weed out those websites that offer rehashed content without offering anything new.
Great sites never relax as far as search engine opposition is concerned. They never conclude that they have identified the golden formula and that they need not bother about SEO ever again. They are eager to identify newer solutions and want to find out how such solutions can help them improve rankings. If you want a one-time ticket to online popularity, then you will have to face many disappointing failures. Remaining popular on the Internet requires constant adaptation.
Search Engines Are Secondary. People Come First
This may sound sacrilegious to some SEO experts. To cater to people without bothering about search engines can lead to disastrous consequences. What is the point of setting up a website with high quality content if surfers cannot find it? Well, great websites believe that it is impossible to suppress good content online. If your content is good, then you will automatically become popular even if you are not focusing on search engine optimization.
Of course, this does not mean you should completely ignore optimization. However, your readers and viewers should be preferred over stats about your traffic. Keep your readers happy and they will spread word about your website without being asked to do so. Getting 100,000 web surfers to talk about your website is a lot simpler if you simply provide high-quality content.
Instead of spending a lot of money on expensive SEO strategists, you can adopt this simple approach and extract more value out of your investment.
Never Be In A Hurry For Results
Despite the release of panda and penguin updates by Google, it is possible to manipulate search engines and improve your rankings. However, such a short-term approach is only going to lead to complications. For starters, you can never be certain that your popularity is sustainable. If you focus on the long-term, then you will automatically make use of White Hat SEO techniques that focus on adding value at all times.
Make sure you follow these strategies. The best option is to employ an SEO expert who understands the importance of such an approach. This will help you focus on offering better quality products and services to your customers without worrying about the popularity of your website.